Campfire Sign & Design

When you walk into Campfire Sign & Design at 107 25th Street, you’re not greeted with a slick, sterile retail space. Instead, it feels alive — scrappy in the best possible way. The front displays shirts and merch, but just beyond that, the shop opens up into what feels like the beating heart of printmaking in Ogden. It’s like stepping into an open kitchen for print media — you can see the work happening all around you, and that transparency is part of the charm.

The people behind it are just as memorable. Owners Brian and Ashley Nebeker run the shop together, living upstairs and keeping the whole operation close to the chest. Brian sports one of the best mustaches in Ogden — it deserves mention on its own — and together they’ve built a business that’s quick, creative, and deeply community-minded.

I can vouch for their speed personally. As a board member of the Weber County Heritage Foundation, we’ve had last-minute shirt needs before big events. Campfire has delivered same-day orders, no questions asked. Just recently, I’ve got a sticker order in the works with them — we’re talking 1,000 stickers, and they told me that a 24-hour turnaround on jobs like that is pretty typical. They’re the kind of folks who will answer a 9pm text about shirt colors and make sure you’ve got what you need by morning.

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Campfire’s shop lives inside a building with as much story as the businesses it has hosted. The structure at 105–109 25th Street, long known as the Murphy Building or Windsor Hotel, was constructed around 1887 by Civil War veteran George W. Murphy. Like many blocks of its era, the ground floor was divided into storefronts, while the upper floors housed hotel rooms.

By the 1890s, the storefronts included Fred L. Smith’s Grocery, Confectionery & Curio Shop, which ran for nearly 40 years. Smith was a fixture of Ogden’s commercial life, offering both essentials and curiosities in a bustling rail town. Next door, other businesses cycled through: barbers, laundries, saloons, and restaurants.

The upper floors became the Weber Hotel, and later the Windsor Hotel, serving the steady stream of rail passengers coming through Union Station just down the block. It was a classic Ogden setup: food and curios on the street, a room upstairs for the night.

As Ogden weathered the Great Depression, the Murphy Building adapted. By the mid-1930s, its ground floor was used as a WPA Community Center and even housed a Carnegie Free Library — repurposing a commercial building into a civic lifeline. The Windsor Hotel upstairs shifted toward long-term residents and single-room occupancies, a role it filled for decades.

Like much of 25th Street, the building saw decline mid-century as the street’s reputation shifted from bustling hub to rundown corridor. The entire district came close to demolition in the 1970s, but preservationists stepped in, and the Lower 25th Street Historic District was added to the National Register in 1978. That decision saved the Windsor and its neighbors, and set the stage for the revival we see today.

SPECIAL COLLECTIONS 107 25TH STREET →

Campfire Sign & Design isn’t just a T-shirt shop. It’s a full creative studio where nearly any idea can become something tangible. Need to launch a brand? They’ll build you a logo, craft a color palette, and shape a full visual identity. Need to stand out on the street? They can design and fabricate storefront signs, 3D lettering, banners, or even wrap your vehicle so your message is in motion.

When it comes to apparel and merch, they do it all: screen printing, embroidery, direct-to-film, hoodies, hats, koozies, flags, real estate signs, event gear, custom souvenirs — the list goes on. Their typical turnaround time? Lightning fast. The Nebekers pride themselves on handling last-minute rush orders without blinking, a service ethic honed from experience. (They shared that in their previos location in Idaho, the business climate was volatile and customers were constantly combative. By contrast, in Utah — and especially Ogden — they’ve found the work rewarding and the customers collaborative. It’s part of why they’ve planted roots here.)

What makes Campfire special isn’t just what they produce — it’s how they produce it. Their philosophy is collaborative: you don’t just place an order, you become part of the process. They’ll tweak, refine, and adjust until it feels right. That openness shows up in the physical space too. Walking through the shop feels like watching creativity unfold in real time.

And all of this is happening inside a building that has always embodied Ogden’s story of reinvention. From curio shops to community centers, hotels to lofts, the Murphy/Windsor block has been a revolving stage for over a century. Today, with Brian and Ashley’s print shop at its heart, the tradition continues.

So whether you’re a local business, a nonprofit in a pinch, or just someone who wants a shirt that makes a statement, Campfire Sign & Design is more than a print shop. They’re a creative lifeline and a reminder that 25th Street is still what it’s always been — a place where hard work, scrappy ideas, and community connections turn into stories worth telling.

Campfire Sign & Design — carrying the flame of creativity, right where Ogden’s history burns brightest.

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Until next time,

Raw, weird, and local.